ChatGPT Prompts for Email Campaigns

ChatGPT is a great tool for generating subject lines for emails and analyzing campaign performance. I’ve used it to personalize copy for cold emails, segment my audience, and find low-effort, high ROI tweaks to existing campaigns.

1. “Suggest [number] subject lines for a holiday-themed launch of [product].”

2. “What type of subject lines are best to increase open rates? Create five examples for [product or service] based on each type.”

3. “Structure an A/B testing plan for a [business] campaign. Include a hypothesis, variables, and success metrics.”

4. “You’re an email marketing expert. Outline an email marketing content strategy for a [niche] brand, including key themes, target audiences, and a monthly content calendar.”

5. “Draft a re-engagement email for subscribers who haven't opened our emails in the past month. Write a curiosity-driven subject line that makes them open the email.”

6. “Here is an email which had [Y] opens but only [X] clicks: [attach email content]. Rewrite it to optimize for clickthrough rates.”

7. “Create a 5-day email welcome sequence for [audience] who just signed up for [lead magnet]. The goal is to build on the information provided in the lead magnet and convert them to a loyal reader.”

8. “Here is audience data from my customers: [data]. Segment the audience based on purchase behavior, demographics, and interests.”

I’ve found that these prompts perform best when I give ChatGPT context about my subscriber base — things like how and why they signed up, previous interactions with my emails, and where they are in the customer journey. Ask ChatGPT to act as an “email marketing expert” while answering these prompts.

I also include emails that have performed well in the past as context. If you’re starting from scratch, competitor emails can also be a great reference.