ChatGPT prompts for email marketing

These email marketing prompts help you plan, write, test, and improve emails across the full lifecycle, from welcome sequences to post-purchase follow-ups, cold outreach, newsletters, and performance analysis.

Welcome email sequence: Create a [number]-email welcome sequence for new subscribers to [product/service], aimed at [target audience]. For each email, provide a subject line, body copy, and send timing. For the first email, specify the delay after subscription; for each subsequent email, specify the delay after the previous email. Use the following product and audience details: [insert details]

Lifecycle email audit: Audit the following lifecycle emails for missing coverage, duplication, and conflicting messaging: [insert each email’s name, trigger, timing, audience, purpose, and available performance data]. Recommend the three highest-impact revisions, ranked by their expected effect on [primary metric]. For each recommendation, identify the issue, propose a specific revision, and briefly explain the ranking. Base the ranking on the information provided, and clearly state any assumptions where performance evidence is unavailable.

Newsletter strategy: Recommend a newsletter structure and publishing cadence for [audience] based on these business goals and available content: [add details]. Specify the recurring sections for every issue and one distinctive anchor feature that reinforces the newsletter’s identity. Briefly explain why the recommended structure and cadence fit the stated goals and content capacity.

Email segmentation: Recommend [number] actionable, mutually distinct audience segments for a [campaign type] email campaign designed to support [campaign goal]. Use only the following attributes available in our email platform: [insert list of attributes]. For each segment, specify the selection logic, personalization approach, and a directional hypothesis for its effect on [primary metric], with a brief explanation. Do not invent numerical lift estimates without supporting performance data.

Cold email sequence: Draft a [number]-email cold outreach sequence to [target audience] promoting [offer]. Use the following information about the audience, sender, offer, proof points, and desired CTA: [insert details]. For each email, provide a subject line, body under [word count] words, CTA, and send timing. Label the first email Day 0; for each subsequent email, state the number of days after the previous email. Use only the claims and proof points provided.

Post-purchase email sequence: Craft a three-email post-purchase sequence for customers who just bought [product/service]. Confirm the purchase and set expectations in the first email, help the customer get value from the product in the second, and invite a review or referral in the third. For each email, provide a subject line, body copy, CTA, and send timing. Label the first email Day 0; for each subsequent email, state the number of days after the previous email. Use the product and brand information exactly as provided, and do not invent features, guarantees, or incentive terms. [insert product and brand information]

Sunset flow for unengaged subscribers: Draft a [number]-email sunset flow for email subscribers who have not opened or clicked an email in [time period]. Give subscribers a clear final chance to re-engage before removal, respect their attention (no false urgency or guilt), and state what will happen if they don't respond. For each email, provide a subject line, body copy, CTA, and send timing. Label the first email Day 0; for each subsequent email, state the number of days after the previous email. Use only the brand voice and re-engagement offer information provided. Context: [insert brand voice and offer details]

Special offer email: Draft a re-engagement email for customers of [company] who have not purchased from us in [number of months]. Include a subject line, preview text, concise body copy, and one clear CTA. Present the following offer exactly as provided, without inventing urgency, eligibility requirements, deadlines, or restrictions: [insert offer details]. Use this additional information about the audience, product, and brand voice: [insert details]

Newsletter writing: Write this week's newsletter for [target audience] about [content or theme], using the source material below. Include [number] headings and [number] paragraphs of two to three sentences each. Use a [tone] tone, prioritize [newsletter objective], and end with a CTA encouraging readers to [desired action]. Do not introduce facts or claims that are not supported by the supplied material. Source material: [insert content]

Subject line A/B test variations: Write [number] subject line variations for an A/B test on a [type of email, e.g., promotional, newsletter, re-engagement]. Each variation should test one specific hypothesis (e.g., question vs. statement, curiosity vs. clarity, personalization vs. generic). Label each variation with the hypothesis it tests. Keep all variations under [character limit], noting counts should be verified before sending. Use only the offer and product claims provided; do not invent statistics, urgency, or scarcity to create curiosity. Context: [insert email purpose, audience, and offer]

Event email sequence: Draft a [number]-email sequence promoting and following up on [webinar or event] for [target audience], covering invitation, reminder, day-of, and post-event follow-up with the replay or next step. For each email, provide a subject line, body copy, CTA, and send timing. Label the event date Day 0; for each other email, state the number of days before or after the event. Segment the follow-up so attendees and no-shows get relevant next steps based on their attendance. Use the event and brand information exactly as provided, and do not invent speakers, dates, or offers. Context: [insert event details, audience, and desired next step]

Product announcement email: Draft an announcement email introducing [new product, feature, or update] to [target audience]. Include a subject line, preview text, body copy that explains what's new and why it matters to the reader, and a clear CTA. Base the announcement only on the product details provided. Do not invent features, availability dates, pricing, or customer benefits. Context: [insert product and audience information]

Email deliverability audit: Based on the email program data below (bounce rate, spam complaint rate, engagement rate by segment, and any recent changes to sending volume or content), identify the top three likely deliverability issues and what to investigate first for each, ranked by expected impact on inbox placement. If addressing an issue would require DNS-level authentication changes (SPF, DKIM, DMARC), sending infrastructure adjustments, or ESP configuration, flag it and recommend consulting the technical team or ESP documentation rather than prescribing the fix. Data: [insert email program data]

Email opening copy variations: Write [number] email opening variations for an email about [email purpose, e.g., promotion, announcement, newsletter issue]. Each variation should include a preheader line, an opening headline, and a supporting subheading. Match the [tone] tone. Keep the headline under [character limit], noting counts should be verified before sending. Use only the offer and product details provided; do not invent claims, urgency, or scarcity. Context: [insert email purpose, audience, and offer]

Email CTA button copy variations: Write [number] CTA button copy variations for an email about [email purpose]. Each button should be two to five words, action-oriented, and specific to what the reader gets on the other side of the click (not generic like “Click here”). Vary the emotional appeal across variations: urgency, curiosity, direct value, or social proof. Note which appeal each variation uses. When using urgency or social-proof appeals, base them only on real offer conditions or supplied proof points, not invented ones. Context: [insert offer and audience]

Lead magnet promo email: Draft an email promoting [lead magnet, e.g., ebook, checklist, template, report] to [audience segment, e.g., non-subscribers, blog readers, event attendees]. Include a subject line, preview text, body copy that names the specific outcome the reader gets from the lead magnet, and a CTA to download. Use only the lead magnet details provided and do not invent statistics, testimonials, or download counts. Context: [insert lead magnet details, audience, and delivery method]

Lead nurture email sequence: Draft a [number]-email lead nurture sequence for [audience segment, e.g., ebook downloaders, webinar registrants, free trial signups] moving them toward [conversion goal, e.g., sales conversation, product signup, purchase]. For each email, provide a subject line, body copy, CTA, and send timing. Label the first email Day 0; for each subsequent email, state the number of days after the previous email.