ChatGPT prompts for SEO

These SEO prompts cover keyword research, on-page optimization, technical SEO, and enhanced search visibility including AI Overviews and E-E-A-T signals.

Meta description: Write a meta description of no more than 135 characters for this article. Include [keyword] naturally, summarize the page accurately, and give readers a clear reason to click. Return the description and character count. Article or outline: [Insert content]. Style examples: [Insert examples]

FAQs: Create five non-overlapping FAQs for [topic] based on [audience questions or search data]. Use [keywords] only where natural. Answer each in 150 words or fewer using the content below, without repetition or unsupported claims. [Insert article and sources]

Subheadings: Write 10 concise H2s for [title] using this outline. Organize the article logically, match search intent, and use [keywords] only where relevant. Avoid overlap and clickbait. Outline: [Insert outline]. Style examples: [Insert examples]

Schema: Create valid JSON-LD [schema type] markup for [page]. Follow current Schema.org and Google Search requirements. Use only visible, supplied facts; do not invent values. Flag missing required fields. Details: [Insert page details]. Example: [Insert example]

Article improvements: Compare my article with the three competitor articles below for [keyword] in [market]. Identify prioritized gaps in coverage, readability, structure, and usefulness, with specific revisions. Do not copy competitor wording. My article: [Insert text]. Competitors: [Insert article text]

Blog post title ideas: Suggest [number] accurate, compelling blog titles for [audience] targeting [keyword] and [search intent]. Keep them distinct and use the keyword naturally. Context: [Insert topic or angle]. Style example: [Insert example].

Internal linking: Using the page and sitemap below, suggest three to five relevant internal links. For each, give the source section, target URL, and natural anchor text of no more than [number] words. Page: [Insert page]. Sitemap: [Insert sitemap]

Robots.txt: Draft a robots.txt for [domain] using User-agent: *. Disallow only these crawl paths: [insert list]. Include Sitemap: [absolute URL]. Do not include noindex or any other unsupported directives. Flag rules that may block important pages or resources, and note that robots.txt controls crawling, not indexing.

Content gaps: Using my sitemap and [keyword, Search Console, or competitor data], identify non-overlapping content gaps. For each, give the topic, intent, target keyword, evidence, and priority. Label unvalidated assumptions. Sitemap: [Insert sitemap].

Hreflang: Generate reciprocal HTML hreflang tags for these fully qualified page variants: [insert each URL and language-region code]. Include self-references, and an x-default entry if provided: [x-default URL, optional]. Flag any invalid language or region codes, then return the HTML, noting that the identical tag set must appear on every listed variant.

XML sitemap creation: Create a valid XML sitemap for these fully qualified, canonical, indexable URLs: [insert URLs]. Use the standard sitemap namespace and add <lastmod> only where dates are supplied. Return XML only.

Canonical audit: Using the crawl export below (URL, HTTP status, final URL, declared canonical), report whether each URL's canonical is self-referencing, and flag missing or multiple canonicals, cross-domain targets, redirect chains, 4xx/5xx responses, and canonicals pointing to non-200 URLs. Summarize the issues by priority. Website: [website]. Crawl data: [paste crawl export from Semrush's Site Audit]

RegEx: Write an RE2 regex for Google Search Console that [description]. It should match [examples] and exclude [examples]. Return the regex, a brief explanation, and test cases.

Jumplinks: Create a jump-link list and matching <h2 id=""> tags for these headings: [insert headings]. Use unique, lowercase, hyphenated IDs containing only letters, numbers, and hyphens. Return HTML only.

AI Overview optimization: Review this article for [query]. Identify three sections where an answer-first rewrite would improve clarity and completeness, then rewrite them without removing necessary context or adding unsupported claims. Do not claim this guarantees AI Overview inclusion. Article: [Paste article]

E-E-A-T audit: Audit this article and its supporting page signals using E-E-A-T as a self-assessment framework, prioritizing trust. Identify evidence, gaps, and specific fixes; do not assign a ranking score. Include the article, author bio, sources, and site context: [insert details]

Content refresh: Audit this article for a refresh. Mark what to keep, update, remove, and add. Verify time-sensitive claims, statistics, links, and tools against current authoritative sources and cite them. If you cannot verify a claim, flag it for manual checking rather than confirming it. Article and publication date: [insert details]

Keyword list and clustering: Using [seed terms or keyword data], generate [number] candidate keywords for [topic], [audience], and [market]. Include head and long-tail terms, cluster them by [search intent or funnel stage], and flag volume and difficulty for tool validation.

ChatGPT can generate keywords, but validate them before deciding what to target. Enter the list in Semrush’s Keyword Overview tool’s Bulk Analysis report to compare search volume, intent, difficulty, CPC, and trends.

Here’s how to do this:

First, prompt ChatGPT to generate a list of keywords.

Next, input the list into the Keyword Overview tool and click “Search.”

Semrush will give you information like keyword search volume, search intent, and keyword difficulty.

Now, choose the best keywords based on intent, volume, and difficulty.

You can also click on any keyword for a more complete analysis, including keyword variations, related questions, and more.