Give the tool a lot of context.

When I say give a lot of context to ChatGPT, I mean go overboard here. ChatGPT is a robot — a smart robot, but a robot. You have to spell out what you’re looking for.

Think:

Your ideal client profile and the funnel stage.

Any messaging or tone of voice guidelines.

Existing winning content or campaigns.

Specific outcomes like “X versions of headline” or “include X ideas.”

Anything you might include if you were tasking this to a team member.

You can also ask ChatGPT if it's missing any information to execute your task well.

I rely on ChatGPT’s project feature so I don’t have to attach all of these documents repeatedly. You also add specific chats to a project, so it has full context on previous instructions.

My advice? If you’re regularly working on specific types of tasks or marketing campaigns, consider setting up custom GPTs. Custom GPTs have permanent instructions (different from your account settings) and are trained to do a very specific task. You can even share these custom GPTs with your team.

Setting up a Custom GPT is quick and easy. Click on Create and choose the chat-based builder for a guided experience.