Quick Statistics About AI and Marketing

Over the past year, I’ve seen a drastic change in how marketers approach AI (myself included!). Marketers have transitioned from resisting AI or using it passively to actively incorporating it into their daily workflows.

Based on HubSpot’s recent State of AI report, most marketers think it’s time to go all-in on AI.

66% of marketers globally and 74% of American marketers use AI in their roles.

Marketers tend to favor specific AI tools over others: Chatbots like Gemini (40%), image generators like DALL-E (40%), video/audio editing tools (36%), and audio generators (33%).

64% of marketers used AI to increase productivity in the workplace.

55% of marketers who use AI rely on it for writing but emphasize the need to check for accuracy and biases.

Apart from writing, marketers primarily use AI for deep research (47%), marketing automation in direct messages/SMS (41%), media content creation (38%), and data analysis and reporting (36%).

ChatGPT is the chatbot of choice for marketers (88%), followed by Gemini (52%), Copilot (44%), and Meta AI assistant (28%).

77% of marketers say AI is effective at personalization, which leads to better brand loyalty and sales.

67% of companies plan to increase their investment in AI, with a focus on developing internal AI tools for productivity.

Marketers cited better data insights (39%), advanced personalization (39%), and ROI improvements as the main benefits of AI usage. Key AI downsides included data privacy concerns, learning curve, and training budgets.